Koh Buck Song Koh Buck Song is a country brand adviser and the author and editor of more than 30 books, including Brand Singapore: Nation Branding In A World Disrupted by Covid-19 (2021), three collections of poetry, and From Boys To Men: A Literary Anthology Of National Service In Singapore (2002). He was the literary editor and regular columnist at The Straits Times, general editor of the literary journal Singa, and represented Singapore as poet-in-residence at the Scottish Poetry Library in Edinburgh, UK. Buy Author's books